The Work & Results.
The Work & Results.
Featured Work
Let Miracles Happen: Hair Reborn
Client: P&G China | Brand: Pantene | Year: 2024
Discover how Pantene’s 3 Minute Miracle Conditioner combines cutting-edge hair repair with the rich tapestry of intangible Chinese cultural heritage — inspiring young women across China to embrace the magic of everyday miracles, one great hair day at a time.
We collaborated with renowned Chinese Hair Embroidery Master, Zhou Yinhua, to showcase the conditioner’s transformative power by creating a one-of-kind Hair Embroidery art piece and more.
Awards: Cannes Shortlist
Deliciously Complicated
Client & Brand: Lee Kum Kee USA | Year: 2025
Dive into the heart of the US's sizzling Chili Sauce market with Lee Kum Kee's Chiu Chow Chili Crisp Oil (CCCO).
Crafted for the adventurous American palate, this bold and complex condiment isn’t just an addition — it’s a game-changer. Our campaign showcased CCCO, capturing the attention of major US retailers and significantly boosting sales while gaining valuable market share.
IF YOU KNOW, YOU KNOW.
Client & Brand: HKSTP | Year: 2024
Experience Hong Kong Science and Technology Park’s once in a lifetime Innovation & Tech Event, showcasing Hong Kong’s global leadership in nurturing world-first I&T startups.
Guests immerse themselves with 10 unique art installations, an exhilarating VR rollercoaster ride, a larger-than-life digital claw machine and more, as we educate the public masses as we celebrate HKSTP as a pioneer of the future of I&T.
PUBLIC Website
Client: Ian Schrager Company | Brand: PUBLIC | Year: 2023
PUBLIC Hotel, the visionary creation of Studio 54 icon Ian Schrager, redefines modern luxury in the heart of downtown New York.
We reimagined PUBLIC’s digital presence to reflect its bold philosophy — “Luxury For All” — delivering a sleek, intuitive website that embodies the brand’s effortless sophistication and inclusive spirit.
Casa Cipriani Website
Client & Brand: Casa Cipriani NY & MI | Year: 2023
Casa Cipriani is a prestigious heritage hotel and private members club with iconic locations in New York, Milan, and Miami — rooted in tradition and timeless elegance.
We redesigned and rebuilt Casa Cipriani’s brand and digital presence, bringing a modern aesthetic to its historic legacy. The new website delivers a refined user experience while integrating centralized data systems to enhance performance tracking and booking conversions.
Digital Retainer: ModernHaus SoHo
Client: Thor Equities | Brand: ModernHaus SoHo | Year: 2021-23
Set in the picturesque cobblestone streets of SoHo New York, we designed and built ModernHaus’s website to match their bauhaus minimalist aesthetic, while producing a range of print and digital marketing materials to match.
Advil: Unbeatable Strength
Client: Pfizer | Brand: Advil | Year: 2019
Get back to what you love with the unbeatable strength of Advil, and show the world that pain doesn’t have to hold you back.
We team up with Neal Unger — the world’s oldest active skateboarder — and Breanna Nelson — the first African-American woman in a NASCAR pit crew — to inspire people of all ages with America’s #1 selling pain reliever.
The Unbeatable Stregnth’s 360º digital campaign is one that leaves us thinking, “What Pain?”.