Overview

As Asia’s #1 innovation and tech hub, HKSTP’s efforts in incubating a myriad of ‘World’s First’ startups are overshadowed by Hong Kong’s Finance sector.

We leveraged the social phenomena of ‘If You Know, You Know’ (IYKYK) to educate Hong Kong’s public with a once in a lifetime event – packed with a VR rollercoaster ride, interactive game booths, art installations and more.

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HKSTP is seen as a cold and remote to the general public, with I&T being an inaccessible to many. But the reality is that I&T is for everyone.
HKSTP needs to make its annual fall event so irresistible that HK and international audiences feel left behind if they are not part of it.
HKSTP’s IYKYK Event is an essential annual event destination for anyone who has a passion to keep up with the latest in I&T culture.
The event featured art exhibitions, interactive, educational experiences and more, proving HKSTP’s commitment to helping people keep up with all the latest in art tech, sustainability and startup culture.
Over 55,600+ guests visited HKSTP’s 2024 IYKYK Pavilion, surpassing 2023’s guest attendance total by at least 8,600.
- Website traffic showed +683% YoY growth
- Video views were up by 761K
- Digital impression soared by +87% in growth

Execution Summary

From unknown to known, we develop an array of print, digital, hardware and video games to attract Hong Kongers of all ages to make their way to HKSTP. With bright colorful visuals and mascots, kids and kidults alike learn all there is to know about HKSTP’s “IF YOU KNOW, YOU KNOW.” event.

Key Visuals & FOOH:
Animation & Graphics

uKnowcorns:

10 Unicorn art installations – individually painted by internationally renowned street artists – each representing actual Unicorns’ nurtured by HKSTP.